The Value of Golf to Scotland's Economy


In 2016, VisitScotland and Scottish Enterprise commissioned research on the golf visitor market to help measure progress against the Scottish Golf Tourism Development Strategy 2013–2020. The aims of the study were to profile the origin and type of golf visitors, establish the motivations and experiences of golf visitors in Scotland, and to measure the overall economic impact of golf tourism at a national and regional level. 

The study was led by Progressive with SQW responsible for establishing the impact of the golf tourism market. SQW produced previous studies on the value of golf tourism in 2009 and 2011.Golf_Impact_-_SQW_banner.jpg

SQW's analysis involved a survey of 205 golf courses across Scotland (out of 557 courses). Results were combined with spend data from Progressive's visitor survey to calculate total trip spend and impact.

The economic value of golf tourism in Scotland combined the expenditure of staying golf visitors and the impact of hosting golf events. The study found that the economic value of golf tourism for the Scottish economy is £286 million in output, 4,700 jobs and £154 million in GVA.

The full report and a series of regional summaries are available to download:  

For further details regarding the report, please contact John Nolan (jnolan@sqw.co.uk) or Bruce Macdonald.